Jul 8, 2018
How to Improve Your SEO? Google Search Console is The Solution — SEO Tools| Jeffrey Talks
Does your website need to improve SEO? What is the most important keyword for your website? Which post is frequently searched by users? The answer to those questions is “Google Search Console”.
Improving Your SEO by Google Search Console
Google Search Console is a tool which analyzes your site by clicks, impressions and average CTR of search results. They help you understand which post is most popular and what keywords are important for your website.
Google launches the new “Search Console” in February 2018 and it is a beta version which has a better user interface. It doesn’t have many features like online version. The photos in this post are based on the online version.
Setting Up Your Google Search Console
Before you start to analyze your website by console, Google has to confirm your ownership of website. It provides many methods like uploading the HTML verification file to your website, connecting to your Google Analytics account. If you buy the domain from Godaddy, you can log in your Godaddy account to verify it.
Search Analytics
After verifying your site, you’ll see the impressions, position, clicks and average CTR in your “Search Analytics” item. And I summarize some common cases we often want to know and explaining how to get those datas as below:
Case 1：I want to know how many people entering my website through the term of “music” ?
Take my website as reference, my posts in website are related to music and technology. I want to know how many users google the term of “music” and getting into my website.
In the “Search Analytics” item, I can filter the queries containing “音樂” and understanding what are the critical keywords.
Case 2: What websites are your good friends
Do you know what is the previous website users launch before they get into your site? Through the item of “Links to Your Site”, you’ll know what sites bring the users into your site. For me, the Qdrum and u5mr.com(A professional music information of live concerts and artists) are important to me. I am thankful. 😀
Case 3: Does the impressions and clicks better than last month?
Comparing the data range is a good way to check whether you get a better SEO comparing last month.
In the new version of search console, you even can trace back the data before 16 months. It’a helpful to evaluate the growth of your site.
Case 4: Where are your visitors come from?
For a international service or product, official site often supports multi-language even every country has its individual website. Filtering the parameter of country and get the critical data.
Case 5：What pages you need to revise their title and description tag?
Through the item of “HTML Improvement”, you will find out what description tags are too long, short or repeated. It also detects your titles.
Except for those cases, we can know what devices do users user when they browse your site and which page is most popular. Thanks for your reading.
